 Handwashing is one of the most effective means of preventing diarrheal diseases, along with safe stool disposal and safe and adequate household water supply. This handbook focuses entirely on handwashing and advocates for stand-alone handwashing-with-soap programs.
This handbook grows out of the experience of the Global Public-Private Partnership for Handwashing with Soap (PPPHW) and its predecessor, the Central American Handwashing for Diarrheal Disease Prevention Program. These efforts demonstrated that mass programs with public and private sector involvement can be successful in promoting handwashing and reducing disease. With core support from the Bank Netherlands Water Partnership, the PPPHW has brought together global public and private agencies to consolidate approaches while initiating large-scale handwashing promotion in Ghana, Peru, Senegal, and Nepal.
This handbook is intended for staff in government and development organizations charged with carrying out handwashing programs. Decision-makers in Ministries and funding agencies will also find assistance in designing policies and programs to improve public health.
The handwashing promotion approach described in this book involves careful consumer research followed by up-to-date marketing efforts. This approach adapts itself well to other health issues, and lessons learned from carrying out a handwashing program could clearly be applied to other programs using similar technical and institutional approaches. Daftar Isi: FOREWORD EXECUTIVE SUMMARY INTRODUCTION
Context and Purpose of This Handbook
The Leading Causes of Child Mortality
Handwashing with Soap: The Most Effective Vaccine Against Childhood Infections
The Challenge of Handwashing Promotion
What’s New about This Approach SECTION 1 Laying the Foundation for a National Handwashing Program
Getting Started: Is This the Right Place at the Right Time
Conducting a Rapid Situation Analysis
Public-Private Partnerships
Making the Case for Handwashing
- Making the Case to Government
- Making the Case to Industry
- Making the Case to Financiers
- Financing Issues
Organization and Coordination SECTION 2 Understanding the Consumer
The Marketing Approach
- Understanding Behavior
Designing and Implementing the Consumer Research
Managing and Supervising the Consumer Research
Analysis and Reporting of the Results SECTION 3 Program Implementation
Designing the Campaign
- Applying the Marketing Mix
Developing the Promotion
- Target Audiences and Segmentation
Agencies , Concepts, and Testing
Multiple Strategies for Behavior Change
- Public Relations and Advocacy
- The PR Plan
- The Media Mix
Monitoring and Evaluation SECTION 4 Program Organization
The Partnership Mix
- A General Partnership Model
- The Business Plan CONCLUSION REFERENCES AND RESOURCES TOOLS AND TERMS OF REFERENCE ABBREVIATIONS
Post Date : 11 September 2008
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