The Case for Marketing Sanitation

Penerbit:Kenya, Water and Sanitation Program (WSP)-Africa, August 2004, 11 hal
Tahun Terbit:Th. 2004
No. Klasifikasi:363.7 WAT c
Kata Kunci:catatan lapangan, sanitation, marketing sanitation
Lokasi:Perpustakaan AMPL, Telp. 021 - 31904113
Kategori:Catatan Lapangan
Referensi:http://www.wsp.org/UserFiles/file/af_marketing.pdf

Access to sanitation – the hygienic disposal of human excreta – has been largely achieved through the private sector supplying individual households. Evidence from what works indicates that development of the market is the only sustainable approach to meeting the need for sanitation in the developing world.

This field note explains the marketing approach and suggests that it should be promoted as a central feature of sanitation improvement programs.

Contents:

Why Market Sanitation

Health Benefits of sanitation

Benefits of Sanitation

Public and private dimensions

If sanitation is so good, why don’t people buy it

What is social marketing

What does marketing mean for sanitation

What is different about social marketing

Why do people want sanitation

So why market sanitation

Role of the public sector

The process of marketing sanitation

Summary



Post Date : 21 Juni 2010