Participatory Communication Strategy Design: A Handbook

This handbook on participatory communication strategy design has been prepared as a training and field guide designing, implementing and managing communication for development strategies for field projects. The PCSD methodology is used to build on the results of the participatory rural communication appraisal (PRCA). It outlines ways of involving people in the decision - making processes for effective communication planning and action.

The handbook focuses on the process of planning a communication strategy design in a participatory manner. It clearly explains the principle and process of communication planning, message development, multimedia material production and the implementation of communication activities in the field. Although it does not well on the technical aspects of production, the handbook specifies the requiretments for effective use of communication approaches, techniques, media, material and methods among rural communities. It presents a step-by-step approach to strategy design. In this way the reader will be able to plan, implement, supervise and monitor the whole process.

 

Post Date : 09 Maret 2007