The facts are known : every hour more than 300 children die from diarrhoeal diseases due to lack of proper sanitation and access to safe drinking water. There is, however, good news, from Bangladesh. This small but densely populated country, once seen as a basket case, is about to teach the world a lesson : it will achieve total sanitation by the year 2010, fifteen years ahead of the deadline set by the Millenium Development Goals.
Two intelligent strategies are responsible for this admirable progress : a) emphasis on the demand side with a strong nationwide campaign for total sanitation and banning open defecation very effectively, and b) by stimulating a vibrant private sector of some 10,000 small workshops that produce sanitary latrines of different types and at quite affordable prices.
This publication analyses the secrets behind the sanitation miracle in Bangladesh and describes the methodologies of marketing and of total sanitation. It also looks at experiences in other countries (Ethiopia, India, Switzerland and Vietnam) and provides a methodological help for practitioners who want to promote and implement sucessful market-driven sanitation strategies.
The booklet is divided into three parts : Part One is an analysis of the Bangladesh sanitation miracle through the eyes of a marketing specialist using the famous 5 Ps of marketing as a tool to describe the revolutionary process in this poor country. Bangladesh has many, problems, including poverty, but also has a remarkable talent to revolutionise development paradigms, as it did with microfinance ( a contribution for which Mohamed Yunus has merited the Noble Peace Prize ). The booklet also includes two methodological parts for the reader who wants additional information and comes with a companion CD, which contains many photos and film clips on total sanitation from Bangladesh, India and Vietnam.
Part Two is a text on methodological tools for a marketdriven approach by Jaime Frias, former director of IDE (International Development Enterprises ) in Vietnam on the right tools to be used to design a marketing strategy for sanitation.
Part Three describes the methodological toolbox of Community- Led Total Sanitation as applied by the pioneers of this approach, the " Village Education Resource Center (VERC)" in Bangladesh, and presents the steps used in a total sanitation campaign.
Table of Contents:
Selected Acronyms and Abbreviations Used
Foreword
Executive Summary: The Paradigm Change from Supply to Demand Orientation
- Overview: From Supply to Demand Orientation
- Changing The Paradigm: Influencing Demand with Stick and Carrot
- Total Sanitation – A Demand Oriented Approach on Three Legs
- Results: The Sanitation Miracle in Bangladesh and Other Countries
- Can This Method Be Transferred to Other Countries The 5 Ps of Total Sanitation
- The Structure of This Publication
PART ONE : ACHIEVING TOTAL SANITATION THROUGH MARKET DEVELOPMENT AND
SOCIAL PRESSURE : THE 5 Ps OF MARKETING
1. The Key Ingredients of A Successful Sanitation Strategy
1.1. Why do people save for a TV or Cell phone but not a latrine
1.2. Positioning Latrines: Prestige, Comfort, Privacy
1.3. Marketing sanitation and making it a social priority
1.4. To Achieve health benefits, the environmental disease burden must be reduce
1.5. Changing behaviours is a social process
1.6. Why have hardware subsidies failed
1.7. Demand-Driven approaches and social mobilization campaigns
2. Key Elements of Total Sanitation
2.1. Total sanitation – A holistic combination of sanitation marketing and social pressure
2.2. The dynamic role of a private sanitation sector
2.3. Important roles for the public sector and for NGOs
2.4. Market research and positioning sanitation
3. Marketing Sanitation and The 5 Ps: Product – Price – Place – Promotion - People
3.1. The 1ST P – Product: Making a range of solutions available
3.2. The 2ND P – Price: Tackling the affordability problem
3.3. The 3RD P – Place: Making 10,000 Latrine production centres flourish
3.4. The 4TH P – Promotion : The essence of the SOCMOB campaign
3.5. THE 5TH P – People: Social Pressure for Total Sanitation
4. Demand-Oriented and Total Sanitation Approaches Elsewhere
4.1. Total sanitation in West Bengal
4.2. The Mantra project of gram vikas in Orissa (India)
4.3. The experience of international development enterprises (IDE) in Vietnam
4.4. The Sanitation Miracle in Ethiopia
4.5. How to adapt social pressure to different cultural contexts: the case of robidog
4.6. Some pre-conditions for total sanitation to spread to other countries
PART TWO: METHODOLOGICAL SUPPORT FOR THE 5 Ps OF MARKET DEVELOPMENT
5. Methodological Support - Introduction
5.1. Why is marketing important sanitation
5.2. Process oriented marketing and the project life-cycle
6. Four Key Areas of Methodological Support
6.1. Market research
6.2. Development of technical solutions and product and price range
6.3. Supply chain development
6.4. Promotion and communication strategies
PART THREE: TOOLS FOR COMMUNITY-LED TOTAL SANITATION ( CLTS )
7. Methodological Tools for Total Sanitation
7.1. Entry PRA (Participatory Riral Appraisal)
7.2. Transect walk
7.3. Community mobilization Meeting
7.4. Social mapping
7.5. Faeces calculation and cause/ effect analysisi
7.6. Seasonality trend analysis
7.7. Wellbeing ranking
7.8. Focus group discussion
7.9. Venn diagrams and power structure
8. Social Organisation for Total Sanitation
8.1. Formation of the WATSAN action commitee
8.2. Meeting of the WATSAN action committees
8.3. Meetings with the community
8.4. Formation of the Union streering committee
8.5. Meeting of the Union steering committee
8.6. Meetings with primary groups
8.7. Formation of cultural groups
8.8. Community cleaning days
8.9. Construction and installation of hardware
Footnotes
Post Date : 21 Juni 2010
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